New website owners often believe in the 'if you build it they will come' model - they won't! Once you build a website you must begin working to give visitors a reason to come and visit. So the question you're probably asking yourself is 'how do small businesses attract more website visitors on a limited budget?'. The answer is to utilise a number of different techniques whilst undertaking a continuous monitoring program to ensure things are heading in the right direction.
A website is a passive form of marketing: providing a signboard to attract more visitors to your products and services. To be most effective, a website should be used in conjunction with other forms of marketing. By using these in the right way you can gradually improve both your visitor numbers and more importantly, the conversion rates from those visitors.
We provide a fully managed service; so, if you are new to PPC advertising or are looking to establish fresh campaigns, we will create adverts on your behalf using our own experience and research. Knowing you're safe in the hands of a Google Certified Partner.
The first basic truth you need to know to learn SEO is that search engines are not humans! While this might appear obvious, the differences between how humans and search engines view web pages aren't always obvious. Unlike humans, search engines are text-driven. They can't appreciate the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about and try to put it in some kind of context from which to base decisions on where it is to rank in search results.
When performing SEO on a website, we ensure that the site reads naturally and is not just jammed with keywords in an unnatural way. Effective SEO means optimising a website for Search Engines whilst making the message clear and attractive to real people.
Social media marketing refers to the process of gaining traffic or attention through social media sites and is used as a catch-all term for interacting with sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
When undertaking a Social Media marketing campaign the updates often feed into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts.
Attract New Visitors
Website Improvements
Analysis
Conversion Optimisation