On-site web analytics measure a visitor's journey once they have arrived on your website. This includes information such as what drove the visitor to the site in the first instance, along with the number of conversions which took place during the session; for example, which landing pages encourage people to make a purchase. Web analytics software, such as Google Analytics, measures the performance of your website in a commercial context. This data is typically compared against key performance indicators (KPI) for performance, and used to improve a web site over a period of time.
Such is our belief in the power of website analysis and the Google Analytics software in particular that we have invested our time and money to acquire the Google Analytics Individual Qualification status for our staff. The Google Analytics Individual Qualification is a proof of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ test.
A website measuring KPI's such as conversion data can easily target its budget at the areas which are driving the most sales. Without it, which is a large proportion of the websites online, you're spending your money in the dark. With a relatively small changes we can shine a light on the inner workings of your website.
If you are using a 3rd party conversion or sales tracking system to report on your E-Commerce store's sales activity, you may be required to insert some custom web scripts into a portion of your website code. We will undertake the task of adding the code, and if required handling any bid management and campaign setup as well.
Fortunately, we have experience in not only integrating 3rd party solutions but also writing bespoke tracking solutions. So whatever your needs you can be assured we have a solution for you.
Attract New Visitors
Website Improvements
Analysis
Conversion Optimisation